Taco Bell woos younger crowd with Live Más Café flashy beverages
IRVINE, Calif. — Taco Bell is going all in on beverages, starting with its Live Más Café concept. The Yum Brands chain unveiled the drink-focused store format last December, with…
Dirty soda grows at Swig, Taco Bell, PepsiCo
Utah-based drink chain Swig coined “dirty soda” back in 2010. Fifteen years later, the trend is fueling innovation everywhere from Pepsico to McDonald’sinfusing the sluggish beverage category with new life.…





