How Build-A-Bear went from a penny stock to a retail winner

Build-A-Bear Workshop wasn’t always a retail winner. The toy store, known for its interactive experience of building and accessorizing stuffed animals, has gone through a significant turnaround since CEO Sharon…

Here’s why Build-A-Bear Workshop is thriving even as retail struggles

A Build-A-Bear Workshop in Herald Square, New York on Sept. 16, 2025. Laya Neelakandan | CNBC For 26-year-old Cammie Craycroft’s friends, the perfect birthday activity this summer was a group…