Vinted creator: How my idea became a billion dollar online business


“It was like boom… we even forgot to develop the button for ‘I want to buy this item’”

When the duo next met, they gave their project the name ‘manodrabužiai’ with ‘mano’ meaning ‘mine’ in Lithuanian, and ‘drabužiai’ meaning ‘clothing’.

Things moved quickly, and within a fortnight they had created a website. That initial site was far from perfect, with hindsight Milda said she would have done things differently:

“If I would do it now I would expect to be more professional. Like maybe we should invest into design, we should think about what members want, what kind of features it should have. At that time, you know, the key thing was we just want to launch it, and for it to be live. That’s it.”

Milda said they were in such a hurry to get the site up they actually forgot to include a key part of any online marketplace – a button for “buy”.

Thankfully some eagle-eyed friends did notice the obvious flaw and with Justas’s coding skills, it wasn’t long before the “buy” button was added and people could begin purchasing some of Milda’s unwanted clothing. She sold 40 of her own items in the first week!


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