Rivian laying off more than 600 workers


A Rivian R1S electric vehicle (EV) at a dealership and service center in San Francisco, California, US, on Tuesday, June 3, 2025.

David Paul Morris | Bloomberg | Getty Images

DETROIT – Rivian Automotive is laying off roughly 4.5% of its workforce as the all-electric vehicle maker faces growing market challenges, according to a note sent to employees Thursday and viewed by CNBC.

In the message, Rivian founder and CEO RJ Scaringe said the cuts largely involved restructurings of its marketing, vehicle operations and sales/delivery and mobile operations teams.

“These are not changes that were made lightly. With the changing operating backdrop, we had to rethink how we are scaling our go-to-market functions. This news is challenging to hear, and the hard work and contributions of the team members who are leaving are greatly appreciated,” Scaringe said.

Rivian had just under 15,000 employees at the end of last year.

The note did not specify how many employees would be laid off. The Wall Street Journal, which first reported the plans, said the layoffs would affect more than 600 workers, which a source familiar with the plans confirmed to CNBC. The person spoke anonymously because the news had not yet been made public.

Rivian and other EV manufacturers are increasingly facing a more challenging market than they did in recent years amid changing regulations under the Trump administration, including the elimination of a $7,500 federal incentive for purchasing an EV.

Aside from regulatory issues, Rivian also faces slower-than-expected EV demand and a lack of new products until next year amid needs for cash and earnings losses. The company lost $1.1 billion during the second quarter.

Scaringe, in the Thursday note, said the changes will ensure the company “can deliver on our potential by scaling efficiently towards building a healthy and profitable business,” as it prepares to launch its new R2 models, which are expected to begin production next year.

Rivian’s vehicle sales increased 32% to 13,201 units year over year during the third quarter as buyers hurried to purchase an EV before the federal incentives expired at the end of September, but the company’s 2025 delivery forecast was narrowed from as many as 46,000 units to between 41,500 and 43,500 vehicles.

In August, Rivian also flagged a bigger adjusted core loss this year, expecting it to between $2 billion and $2.25 billion, compared with $1.7 billion to $1.9 billion previously forecast.

Shares of Rivian closed Thursday at $13.09, up 1.3%. The stock is off less than 2% this year.


Related Posts

McDonald’s (MCD) Q3 2025 earnings

The logo of McDonald’s is seen in Los Angeles, California. Lucy Nicholson | Reuters McDonald’s is expected to report its third-quarter earnings before the bell on Wednesday. Here’s what Wall…

At least 3 dead, 11 injured near Louisville airport

Fire and smoke mark where a UPS cargo plane crashed near Louisville Muhammad Ali International Airport on Nov. 4, 2025 in Louisville, Kentucky. Stephen Cohen | Getty Images A UPS…

Leave a Reply

Your email address will not be published. Required fields are marked *

You Missed

Motorola Brings AI Power to new Moto G and Moto G Play with Gemini-Powered features  | Technology News

  • By admin
  • November 5, 2025
  • 0 views
Motorola Brings AI Power to new Moto G and Moto G Play with Gemini-Powered features  | Technology News

Harmanpreet Kaur immortalises historic World Cup win with tattoo, ‘forever etched in my skin’

  • By admin
  • November 5, 2025
  • 0 views
Harmanpreet Kaur immortalises historic World Cup win with tattoo, ‘forever etched in my skin’

ICICI Lombard policyholders alert! General insurance company has this update to claim your dues

  • By admin
  • November 5, 2025
  • 0 views
ICICI Lombard policyholders alert! General insurance company has this update to claim your dues

McDonald’s (MCD) Q3 2025 earnings

  • By admin
  • November 5, 2025
  • 1 views
McDonald’s (MCD) Q3 2025 earnings

Novak Djokovic slams Italian tennis chief’s ATP Finals claim, Serbian ace remarks ‘I don’t know where he got…’

  • By admin
  • November 5, 2025
  • 3 views
Novak Djokovic slams Italian tennis chief’s ATP Finals claim, Serbian ace remarks ‘I don’t know where he got…’

Naseeruddin Shah, Neena Gupta, Boman shake a leg, Saif Ali Khan joins Kapoor family for opening of Prithvi Festival 2025

  • By admin
  • November 5, 2025
  • 3 views
Naseeruddin Shah, Neena Gupta, Boman shake a leg, Saif Ali Khan joins Kapoor family for opening of Prithvi Festival 2025