Ford CEO expects EV sales to be cut in half after end of tax credits


Ford Motor Company CEO Jim Farley speaks at a Ford Pro Accelerate event on September 30, 2025 in Detroit, Michigan.

Bill Pugliano | Getty Images

Detroit – Ford Motor CEO Jim Farley said he expects demand for all-electric vehicles to be slashed in half next month following the end of federal tax incentives on Wednesday.

Farley on Tuesday said he “wouldn’t be surprised” if sales of EVs fell from a market share of around 10% to 12% this month — which is expected to be a record — to 5% after the incentive program ends.

“I think it’s going to be a vibrant industry, but it’s going to be smaller, way smaller than we thought, especially with the policy change in the tailpipe emissions, plus the $7,500 consumer incentive going away,” he said during a Ford event about promoting skilled trades and workers in Detroit. “We’re going to find out in a month. I wouldn’t be surprised that the EV sales in the U.S. go down to 5%.”

Farley said the industry learned that “partial electrification,” such as hybrids, are easier for customers to accept for the time being.

Farley said his Model e EV team is analyzing the demand for non-gas-powered vehicles each day. The company currently offers a handful of all-electric vehicles, including the F-150 Lightning pickup, which can top $90,000, and Mustang Mach-E crossover in the U.S.

The federal EV incentives of up to $7,500 are coming to an end as part of the Trump administration’s “One Big Beautiful Bill Act,” which stripped the old enticement but included some perks for buying a U.S.-assembled vehicle, regardless of it being an EV.

“Customers are not interested in the $75,000 electric vehicle. They find them interesting. They’re fast, they’re efficient, you don’t go to the gas station, but they’re expensive,” Farley said.

Once the bill was passed, sales of EVs quickly gained traction, especially as some automakers added even more discounts to move out older models.

Cox Automotive forecasts sales of EVs hit 410,000 during the third quarter, up 21% from a year earlier. That would easily be the highest amount of EVs ever sold in a quarter in the U.S., as well as a record 10% market share.

Cox and other industry analysts and executives expect many buyers pulled ahead plans to purchase an EV before the federal incentives sunset.

Farley also said the federal changes mean the auto industry, including Ford, will have to adapt, saying the company will have to figure out what to do with its battery plants and EV capacity.

“We’ll fill them, but it will be more stress, because we had a four-year predictable policy,” Farley said. “Now the policy changed. … We all have to make adjustments, and it’s going to be good for the country, I believe, but it will be one more stress.”

Farley was speaking Tuesday at the automaker’s “Ford Pro Accelerate” event, which features executives from many industries as well as public officials discussing the “essential economy” and need for skilled labor and education.


Related Posts

Alterra IOS CEO on the outperforming real estate sector hiding in plain sight

Industrial outdoor storage in Elgin, Illinois. Courtesy of Alterra IOS A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new…

McDonald’s (MCD) Q3 2025 earnings

The logo of McDonald’s is seen in Los Angeles, California. Lucy Nicholson | Reuters McDonald’s is expected to report its third-quarter earnings before the bell on Wednesday. Here’s what Wall…

Leave a Reply

Your email address will not be published. Required fields are marked *

You Missed

Britannia Industries Q2 Results: Net profit rises 23% to ₹655 crore, beats estimates; revenue up 4% YoY

  • By admin
  • November 5, 2025
  • 0 views
Britannia Industries Q2 Results: Net profit rises 23% to ₹655 crore, beats estimates; revenue up 4% YoY

Alterra IOS CEO on the outperforming real estate sector hiding in plain sight

  • By admin
  • November 5, 2025
  • 0 views
Alterra IOS CEO on the outperforming real estate sector hiding in plain sight

Celebrity nutritionist Rujuta Diwekar shares ‘3 small lifestyle habits’ that can make a big impact on your health

  • By admin
  • November 5, 2025
  • 0 views
Celebrity nutritionist Rujuta Diwekar shares ‘3 small lifestyle habits’ that can make a big impact on your health

Artificial Intelligence Renders the FDA’s Current Drug Approval Process to be Obsolete – The Health Care Blog

  • By admin
  • November 5, 2025
  • 0 views
Artificial Intelligence Renders the FDA’s Current Drug Approval Process to be Obsolete – The Health Care Blog

Mohammed Shami ignored by Agarkar despite picking 15 wickets in 3 games, Rishabh Pant back in India squad for SA Tests

  • By admin
  • November 5, 2025
  • 0 views
Mohammed Shami ignored by Agarkar despite picking 15 wickets in 3 games, Rishabh Pant back in India squad for SA Tests

New York Jets send emotional message to Quinnen Williams after trading defensive tackle to Dallas Cowboys

  • By admin
  • November 5, 2025
  • 0 views
New York Jets send emotional message to Quinnen Williams after trading defensive tackle to Dallas Cowboys